History

Our story began nearly 25 years ago when founders Larry and Jeff Neilson opened the doors to Neilson Marketing Services in Laguna Beach, California in 1988. They had a lot of experience in the insurance industry having worked for a national insurance marketing firm and an insurance technology company before venturing out on their own.

Since that time, Neilson Marketing has solidified itself as a leader in insurance telemarketing, list purchasing, Internet marketing, email marketing, social media marketing, and other game-changing solutions designed to capitalize on technology and consumer buying habits.

It all started with insurance telemarketing, having provided more than 5,000 retail agencies, carriers, MGA, MGUs, wholesalers and vendors with our Best Practices lead-generation services. From there as we established a reputation in the industry for getting results, many of our agents began to look to us to help them with their specialty markets.ProgramBusiness.com was born, an on-line platform in which we connect our agency membership base with leading program administrators, wholesalers, MGAs/MGUs, and others to find markets and write difficult-to-place risks. Today we have 100 Storefronts who market their niche products and services to more than 60,000 individuals in the agency space. More than $1.1 billion in premium has been written on ProgramBusiness.com.

A couple of years ago, we put our insurance, marketing, and technology expertise to work for our clients and developed Agency Tsunami , an integrated digital marketing system. It was specifically designed for agencies to attract, close, and build stronger relationships with customers. In only two years, we have not only developed Internet Marketing and Social Media Marketing solutions with Agency Tsunami for retailers but have also expanded our offering to provide MGAs, wholesalers, and those marketing specific niches with Internet marketing solutions.

Our goal is to always continue to provide solutions that make a difference in the growth, ROI, and profitability of our insurance industry clients. We’d like the opportunity to do the same for you.