Commercial Credit Insurance Definition
Provides coverage for a firm in the event its business debtors are unable to meet their obligations. The insured may be a manufacturer or service organization but under Commercial Credit insurance it cannot sell its products or services on a retail basis. The insured assumes the expected loss up to the retention amount and the insurer pays the excess losses above that amount, up to the policy limits.
In the course of writing ProgramBusinessNews, I run occasional contests for our readers. First to reply with a correct answer wins a prize. Recently the contest was based on a very simple question – what’s the name of my company. I thought it was a no-brainer, but the varied and sundry replies proved me wrong. That’s why, although self-serving, I thought it was time to tell you what Sound Marketing is – and what it does within the insurance industry.
Sound Marketing was founded 20 years ago by my wife, Jo Ann and myself. We cater to the marketing and communications needs of business with a heavy emphasis on audio and video modalities, as well as print. We serve numerous industries, but are particularly vested in insurance.
Here’s some of what we do –
staffing agency insuranceAudio Marketing Programs. Custom produced for each client, these audio CD programs promote products, services and companies with interviews and client testimonials in an informative “talk radio” format. Audio Marketing Programs break through the clutter and get your message heard by your prospects and clients. Considering the expense of brochure development and printing, Audio Marketing Programs are extremely cost-effective. Initial production and 1000 CDs is only $2995, with additional quantities at just $1.50 per CD.
Video Productions. From script/storyboarding to mastered production, video projects are totally unique to each client. Depending on your specific requirements, our project teams can include award-winning motion picture and television directors and crews. Every project quoted individually.
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Writing Services. Some of our services include PR releases, ongoing custom newsletters, ghostwriting and research articles. Every project quoted individually.
Auto Body Shop Insurance
Phone On Hold Messages. Custom produced messages for your phone-on-hold system help to educate new prospects and cross-sell existing clients. Professional voiceover and music rights are included to eliminate BMI and ASCAP rights infringements. Very affordable with terms ranging from 1 production per year to 12. Most insurance agencies prefer the 4-production contract (new programming every quarter) for just $499 annually.
Consulting. This involves yours truly and is only available on a limited basis. Since I don’t believe in a one-shot approach, a minimum contract period of one year is required. If you are interested, call me directly at 1-800-451-8273 to discuss your needs and goals. As my time is limited, I will take on no more than 4 clients at any given time.
Speaking Engagements. Yours truly is available for speaking engagements including Keynote Presentations and Marketing Workshops. Fees vary depending upon travel and time requirements, as well as other variables such as inclusion of books for attendees.
Books. As a published author, all of my books are available through traditional and online bookstores. You can also purchase signed copies, individually or in bulk quantities, from Sound Marketing. Current titles include: Creating Customer Connections, Relationship Aspect Marketing, Best of Class and Get What You Want.
Ad Infinitum. Whatever your need, we can probably produce a solution. Some of our past projects and products have included Audio CD Holiday Greetings, Website Audio and Video, Audio Thank You CDs, Educational CD Albums, Video Training Programs, Movie Scripting, Project Management and much more.
Well that covers most of the basics as far as services and products available through Sound Marketing. If you got this far, you’ve noticed that many of the services are only available on a limited basis. That’s because I have to have the time to be personally involved in every project. We do not turn projects over to staff. If you’re hiring Sound Marke