Net Underwriting Profit (or Loss) Definition
The underwriting gains less the policyholder's dividends, or the underwriting gains plus the policyholder's dividends.
Whether you're planning a new site, or your site is already up and running, here's some inside information you need to know...colorado springs insurance
Web surfing is a fast-paced sport. Some surfers can hit 10-20 sites in a ten-minute span. That leaves each site about a minute (and sometimes much less) to reach three objectives EVERY agency website should be after...denver car insurance
1. A unique and positive imageflorida condo insurance
2. An irresistible reason to stay past that minuteDenver Insurance
3. A lasting relationshipconnecticut high net worth insurance
Here's exactly how you accomplish those objectives in that tiny time frame...business property insurance
#1: Impress your unique and positive image in your visitors' minds immediately, by showing off an "attractive" home page.
A HUGE percentage of visitors judge your entire business within those first 10 seconds of visiting your site. If they are presented with a handsome page that loads quickly and looks professional, they may be compelled to stick around. (At least long enough to see what's in it for them.) Let me ask you this... How many times have YOU clicked away from a site even before it finished loading? Yeah, that's what I thought. Me too. Web surfers looking for something in particular, not only do they want the right information, they also want it from the right source. If your site looks like a novice designed it, you're in big trouble. 98% of all agency web sites look very amateurish. As a matter of fact, if you did not have a REAL professional advise you as to the content and layout, you have probably wasted your money on your site.
And no, you do not need fancy graphics, java and the like. Just make sure your home page is a place that YOU would be impressed by. You do this with a professional logo, a crisp, fresh look and simple navigation links.
#2: Get right to the point and give your visitors an irresistible reason to stay past that minute...
Be sure the first thing your website displays is a reason for visitors to stick around. When someone comes to your site, it needs to be obvious how the site can help them, (not you – them). Remember, they probably came looking for something in particular. If they are forced to "search" for how your site may help them, it's too late, they're gone. You can pull this off by displaying a few lines of text prominently, where your visitors will see it right away.
Examples...
"This site has helped hundreds of self-employed individuals in Shifting Sands, NM save thousands of dollars in medical insurance premiums." "Do you need advice in protecting your assets? Put our 150 years of experience to work for you. Browse our programs and current recommendations." "Anyone can sell you an insurance policy. How many agencies show you how to protect your home and family for free?" #3: Get them onto your opt-in electronic newsletter, so that you can form a lasting relationship with them...
This is the single most effective way to hang onto your visitors. Hey, getting traffic is difficult; don't let visitors get away without offering to stay in touch. And no, you don't have to publish a full email newsletter, but offer something! Here's a great example...
A few years ago I visited an agency site, which offered a free atlas in return for registering for a monthly free email newsletter. Sign-up only took a few seconds and every month your clients and prospects will receive a helpful newsletter. Out of 15 or so that your customers receive, they will probably delete 10 without even reading them. Yet one month they may notice a product that they have been looking for, and at the right price. Guess what? They’ll open the message, click to the your site and contact you. After the contact, (it’s called marketing), who knows what type of protection that they will solicit from you.
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