Take A Look at Our Team Members And Their Vast Experience.
Larry Neilson, CEO
With 30 years in the Property/Casualty insurance industry under his belt, Larry
Neilson has helped insurance agents, carriers, MGAs/MGUs, wholesalers, and
program administrators capitalize on the latest in sales and marketing, data
development, Internet marketing, SEO, email marketing, and social media
As CEO and co-founder of Neilson Marketing Services and ProgramBusiness.com,
Larry and his team have set the standard in P/C outbound telemarketing; data
analytics for niche marketing; and on-line insurance coverage searches, program
accessibility, and specialty insurance placement.
Over the years, Larry expanded Neilson Marketing’s programs to provide digital
strategies for both retail and wholesale entities in the industry. Our Insurance
Internet Marketing – Agency Tsunami division – provides firms with SEO,
monetized websites, SMM that promotes and markets companies and their programs
across all social media platforms, email and
drip marketing campaigns, and much
Larry is a frequent speaker on marketing at many association and insurance
company seminars, conferences, and conventions. And, he provides valuable
insurance marketing information through his blog at
Larry received his SEO and Internet Marketing Certification from the University
of San Francisco in 2011.
Jeff Neilson, President
Co-founder of Neilson Marketing Services and ProgramBusiness.com, Jeff has more
than 25 years of experience in the insurance industry putting his expertise to
work for P/C agencies, MGAs/MGUs, wholesalers, S&L brokers, and program
administrators nationwide. With Neilson Marketing, he has implemented the gold
standard in insurance telemarketing for more than 5,000+ agencies, brokerages,
and companies across North America with customized, targeted lists, qualified
leads, appointment-setting, relationship marketing programs, response tracking
and analysis, and sales center consulting.
Jeff’s responsibilities as president of ProgramBusiness.com include overseeing
the optimization of the online portal to enhance the already widely successful
virtual wholesaler/MGA/S&L broker Storefronts for maximum lead generation and
Mike Neilson, Vice President/Operations
As Vice President of Operations of Neilson Marketing Services and
ProgramBusiness.com, Mike is responsible for overseeing the insurance
telemarketing and email marketing operations, product management and
development, as well as database management. He has been instrumental in
managing product launches, including Insurance Internet Marketing and
Mike graduated Cum Laude from the University of San Diego with a BA in Theology
& Religious Studies and Philosophy and holds a Certificate from Chapman
University in Coaching Skills for Business Leaders.
Paul Neilson, Vice President – Sales
Paul Neilson joined Neilson Marketing Services in 2008 and is responsible for
our sales department and its personnel and day-to-day operations. He oversees
employee recruitment and training, coordinates sales operations with all other
divisions at Neilson Marketing, and works with the Executive staff to develop
and execute the company’s marketing strategies.
Paul has had an extensive career in the insurance industry, having worked in
sales for a number of companies. Prior to joining Neilson Marketing, he worked
at AMS Services Vertafore as the New Business Development Carrier Accounts
Manager. He has also worked as National Director of Sales & Marketing for
Quadrant Information, a developer of actuarial and point of sale Internet
insurance software applications primarily marketed to insurance carriers. And he
worked for both Survival Insurance and Arrowhead General Insurance Agency.
Paul holds multi-state licenses both in Property/Casualty and Life and
Disability, and has participated in numerous continuing education classes. He is
currently seeking certification in SEO and Social Media Marketing.
Annie George, Vice President – Marketing
Annie’s career in insurance spans nearly 30 years, having started out on the
retail side, working for a New York-based insurance agency. She then worked for
eight years as Vice President of Marketing for an insurance marketing firm based
in Los Angeles, and founded her own advertising and marketing company in 1990
where she catered to a variety of industries, including working with Neilson
Marketing on several of their key agency services. During this time, she also
expanded her marketing expertise into the digital world, including
helping to develop and promote some of the largest sports websites at that time.
In 2005, she extended her role with Neilson Marketing, developing and creating
marketing materials for the firm’s various services, including telemarketing,
ProgramBusiness.com, Peak Performance, Agency Directory and, most recently,
Agency Tsunami. Today, Annie serves as Vice President of Marketing for Neilson
Marketing and heads the Agency Tsunami division. She also writes the Daily
NewsFlash and Insurance Unplugged newsletter.
Annie has a Bachelor of Arts degree in English and Journalism, and has several
certifications in Internet Marketing, SEO, and Social Media. She speaks fluent
Spanish and Greek.
Balaji Kumar Galla, Vice President – Systems
Balaji heads Neilson Marketing’s IT team in Bangalore, India. For more than
eight years, he has been managing a team of developers, engineers, and designers
responsible for overseeing all in-house and client projects, database design and
implementation, and our CRM. He has extensive experience in design/architecture
and development of web portals and application development, and is well versed
in insurance, finance, CRM, and supply chain management.
Prior to joining Neilson Marketing, Balaji worked with New Horizon Technologies
as a project lead. He holds a Bachelor’s degree in Information Technologies, and
completed a one-year course on computer programming and database skills from
Lou DeAnda, Vice President & Sales Executive
Lou has been with Neilson Marketing almost from the beginning, having joined the firm in December of 1989. He moved into the Sales Department, and became Sales Manager in 1997.
As Vice President, today Lou is responsible for
identifying new clients and providing marketing strategies and solutions that
fit the needs of our agencies’ goals. In addition, he provides customer service
support to maintain the highest level of satisfaction and offer viable solutions
during the course of a campaign for increased ROI.
Lour has a Bachelor of Art degree in Communications from California State
University Fullerton (CSUF), and attended Chapman University for Coach Skills
for Business Leaders. He speaks fluent Spanish, and is active in his community
as an umpire in the Little League, an AYSO Referee, and NJB Coach.
David M. Ratsombath, Account Manager, Customer Support Manager
David has been with Neilson Marketing since 2006 and is responsible for
generating new business for ProgramBusiness.com’s Trading Floor platform, the
on-line portal that connects retail agencies with MGAs, wholesalers, and
carriers to place business.
He keeps his pulse on industry trends and stays abreast of product offerings in
the market to support subscribers when marketing surplus lines-type accounts.
David worked for First Health Inc., a TPA in Workers Compensation claims
handling, before joining Neilson Marketing. He is currently completing his AA
Degree from Orange Coast Community College and plans to obtain his Bachelor’s
degree. He has completed 52 hours of a pre-licensing class for the California
P&C agent course.
Kristen Watkins, ProgamBusiness.com Account Manager
Kristen began working for Neilson Marketing in 2005 and manages
ProgramBusiness.com’s customer email marketing campaigns, and setting up and
servicing our Storefronts (MGAs, MGUs, Wholesalers, Program Administrators). She
is also responsible for distributing the Daily NewsFlash each day and the
production, layout, and distribution of Neilson’s digital bi-weekly Insurance
Kristen’s prior experience includes telemarketing, quality control, and database
management. She is well versed in HTML, Photoshop, and all Microsoft products.
She attended Cypress College in Cypress, California.
Wasim Ahmed, Team Lead
Wasim joined Neilson Marketing Services more than four years ago, and is
responsible for programming and software development for ProgramBusiness.com and
Peak Performance’s annual website. Prior to working with Neilson Marketing, he
was employed with Acer EMEA and Signifera Software Solutions.
Wasim holds a Bachelor’s degree in Computer Science and is passionate about
programming and the latest in technology advances.
Steven Jacobs, Internet Marketing/Agency Tsunami Account Manager
Fairly new to Neilson Marketing, Steve has jumped right into his role as Agency
Tsunami Account Manager and SEO strategist for our Internet Marketing agency and
His responsibilities include client reviews, internal SEO, drip marketing,
website maintenance, and customer support.
Steve worked for NVISION Laser Eye Centers as their SEO, Social Media, and Web
Coordinator prior to joining Neilson Marketing. He studied Business
Administration at Concordia University with an emphasis in marketing, management
Steven Severn, Social Media Marketing Manager
As Neilson Marketing’s Social Media Marketing Manager, Steve manages all social media platforms, blogs, and video content for our clients, building an online presence for each to drive traffic and generate leads. Over his career, he has managed over 20 on-line profiles, generating more than 16,000 Facebook “likes” and 8,000 Twitter followers to date.
Steve received his Bachelor of Science degree in Business with a concentration in Marketing and an emphasis in Business, Tourism & Technology in a global society from San Francisco State University. At college, Steve also held the positions of VP of Communications & VP of Corporate Relations for San Francisco State’s Marketing Association, a chapter of the AMA (American Marketing Association), assisting non-profits and San Francisco Bay start-ups with their marketing efforts. Steve has been featured on numerous industry marketing blogs for his guerrilla marketing efforts. As a pro-bono effort, Steve goes to the Bay area every year to teach a daily course to 200+ students on marketing yourself on-line.
Steve is Facebook Studio certified for Facebook advertising, Facebook Pages, & Facebook Technology. You can view his certification profile here- Facebook Studio
Erin Doherty, Social Media Producer
Erin has recently joined the Neilson Marketing team as a Social Media Producer. She is responsible for creating content for clients’ blogs, researching and writing on an extensive variety of insurance topics from law and construction to commercial trucking. She also leads Agency Tsunami’s drip marketing campaigns, creating and implementing email marketing strategies for our clients. Previously she was a Career Peer Advisor and blogger for the UC Santa Barbara Career Services Center.
Erin received her Bachelor of Arts degree in Communication and English from the University of California, Santa Barbara.
Dinu Jose, Web Designer
Dinu is responsible for designing the websites of Neilson Marketing’s Internet Marketing clients in addition to creating the email campaign and banner designs for ProgramBusiness.com’s customers.
His prior experience includes working at Adsin Media Pvt. Ltd. for six years, responsible for web designing, maintenance, flash presentations, email ad and banner designing. He is well versed in Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, CorelDraw, and Swish Max3.
Dinu has a Bachelor of Arts degree from the University of Calicut; received certification for KGCE in Fine Arts from Universal Arts Academy, Calicut; and has a diploma in Multimedia from SRI Infotech Bangalore. He is fluent in English, Malayalam, Kannada, and Tamil.
Amanda Neilson, HR Manager/Accounting
Amanda has been with Neilson Marketing full time since early 2011, taking on the
role of HR Manager after graduating from college. She worked for Neilson
Marketing as a telemarketing representative while attending school. Her
responsibilities in HR include office administration and management, human
resources, payroll, customer support for Neilson Marketing and
She graduated from Concordia University, Irvine in 2010 with a degree in
Business Management & Marketing.
Katie Neilson, Telemarketing Manager
Katie joined Neilson Marketing in 2010, and manages the telemarketing team,
working closely with our telemarketers, sales representatives, and clients. She
is responsible for recruitment, creating telemarketing call schedules, goal
setting, assisting in campaign reporting, helping with quality control and
telemarketing training, among other key functions.
While attending college, Katie managed a café as front house manager that
included training new employees. Katie has a Bachelor of Arts degree in
Psychology from Chapman University, Orange, California; and an AA in Psychology
from Marymount College, Rancho Palos Verdes, California.
Tiffany Biron, Telemarketing Account Manager
Part of the Neilson Marketing team since 2001, Tiffany has the experience and
knowledge of working in several of our departments, including: Telemarketing,
the Programbusiness.com Trading Floor, and HR. She currently serves as
Telemarketing Account Manager/Customer Service, Quality Control Manager, and
Her responsibilities as Account Manager include: setting up new telemarketing
campaigns, conference calls with agents and telemarketers, account monitoring,
troubleshooting, producing status reports for sales reps and agents, among other
key functions. Tiffany also provides quality control to ensure delivery of leads
and appointments to agents, cross checks all activity generated, and more.
Tiffany’s education includes getting certified from Saddleback College,
California in Business Management and Guide to Human Resources. She has also
taken seminar courses with Fred Pryor's Customer Service Excellence Program, and
Art Sobczak’s Telesales and Inside Sales Training.
Pranab Singh, Call Center Operation/India
Pranab has been with Neilson Marketing for nearly a decade, and oversees the
operation in India. He is responsible for managing the call center, budget
allocation, inventory management, people management (including recruitment and
organizing/conducting training), team supervision, quality control, and database
Prior to working for Neilson Marketing, he co-founded an events management
company that specialized in organizing parties, concerts, fashion shows, and
corporate parties. He also worked as freelance sales executive for a large
garment house in India.
Pranab holds a Bachelors degree in Computer Science, and is currently doing a
post-graduate degree in Marketing Management. He speaks fluent English and about
six other regional and national languages.
Rene Rioux, Director of IT
Rene joined Neilson Marketing in 2012. As Neilson Marketing’s Director of IT, Rene's role is to ensure that the streamlined operation of the IT Department is in alignment with the business objectives of the organization. He plans, coordinates, and designs the IT-related activities of the organization, as well as provides mission critical technical support for the daily operational activities at Neilson Marketing. Rene has excellent system and network administration skills, and is extremely innovative in developing creative solutions.
His career in Computer Systems spans over 25 years. Prior to joining Neilson Marketing, Rene worked as a Sr. Systems Engineer for Sun Microsystems. At Sun, he developed his skills in hardware, software and networking. He is well versed in Solaris, Linux, Windows, TCP/IP, DNS, Perl, Java, firewalls and routing protocols. Rene holds a Bachelor of Science degree in Economics and Mathematics from San Diego State University.
Saheel Ahmed, .Net Developer
Saheel has been maintaining and developing our Neilson Mareketing
site. His prior experience includes working for veriton software solutions in their IT
departments. He holds a Bachelor’s Degree in Technology, specializing in
Computer Science Engineering.
Sandeep Reddy, .Net Developer
Since early 2011, Sandeep has been maintaining and developing our Agency Tsunami
site. His prior experience includes working for TCS and HayaSoft in their IT
departments. He holds a Bachelor’s Degree in Technology, specializing in
Computer Science Engineering, from JNT University in Hyderabad, India.
Umakanth Shivabal, Web Developer
Umakanth has been maintaining and developing our AgencyTsunami Client Word press website. His prior experience includes working for Smallbiz express in their IT department. He holds a Bachelor’s Degree in Technology, specializing in Computer Science Engineering. He has an additional skills in Python & PHP.