Over the past five years, the digital marketing landscape has shifted dramatically. What worked in years past is no longer sufficient in driving traffic to a given website. New tools, coupled with evolving search engine algorithms, have provided digital ...
Over the past five years, the concept of local search has transformed the digital marketing industry. Businesses thrive when they are able to attract local customers, and local search helps to facilitate this process. As part of the broader ...
You likely create a great deal of online content for your business. If you have a website, you will have pages of content about your business, your mission, your products and services, your team, and more. But the most ...
This post was originally published on December 10, 2014. It was updated and re-published on December 12, 2018. There has been a long-standing debate about the purpose that meta descriptions serve in your SEO strategy. Some say that they ...
