What Makes a Bad Landing Page (and a Good One)

What Makes a Bad Landing Page (and a Good One)

January 25, 2019

In the world of digital marketing, there are many tools and tactics used to bring potential customers to a given website. What those customers do once they reach a specific page, however, is the make-or-break of digital marketing. Marketers ...

In 2019, What Are the Most Important Ranking Factors?

January 18, 2019

Digital marketing is a constantly-evolving industry, with new practices and strategies used by marketing professionals to leverage the power of the Web. Search engines are also in a constant state of evolution, necessitating different approaches for digital marketers with ...

Alt Text and Meta Descriptions: What Do They Really Do for Your SEO?

January 11, 2019

If you’ve ever tried publishing a piece of online content, particularly on a platform like WordPress, you might have been overwhelmed at one point by the smorgasbord of post options that await you once you’ve put in the main ...

How to Write Well For the Web (And Why it Matters)

January 7, 2019

This post was originally published on June 24, 2015. It was updated and re-published on January 7, 2019. Whether it’s a blog, eBook, social media post, website copy or email campaign, (well-written) content is essential to drive your business ...