If your business has a Facebook page, Twitter account, or LinkedIn profile, you’re ahead of the curve. Creating a Social Media Marketing presence is the first step in harnessing the immense power of these platforms and distinguishing yourself from your competitors. Congratulate yourself on a job well done – because plenty of insurance companies haven’t taken this critical first step. Don’t celebrate for too long, though; there is still much work to be done! As you contemplate a year in review – 2016 social media trends – you’ll realize that social media is always adapting. Your social media presence needs to adapt, too. Here are examples of three of the most compelling social media trends of 2016.
Mobile Was (and Is) A Must
Arguably, the most important social media trend of the past year was the necessity of optimizing websites and social media content for mobile devices. According to the Pew Research Center, more Americans accessed social media sites from their smartphones and tablets than they did from their laptops and desktops. Evidence suggests that’s the new normal, and savvy businesses are using responsive web design to ensure that visitors to their sites or social media pages will be able to view content with ease from a handheld device.
Selling Goes Social
One of the year’s most exciting social media trends for businesses is that some platforms, including Facebook and Pinterest, have launched Buy Now features. Companies that advertise on these social media sites can now sell directly from their social media pages. Customers can simply click a Buy Now button to purchase a product or service immediately. It’s an interesting concept for businesses of all types, including insurance companies.
Hitting Your Targeting is Easier
In 2016, social media platforms made it easier for brands to ensure their social media posts reach their target audiences. That’s welcome news for companies who sell to customers in a specific geographic region or are trying to reach customers who own their own homes or businesses, for example. The more targeted a marketing approach is, the more effective it is.
About Neilson Marketing
Trends come and trends go. What innovations will revolutionize social media in 2017? Are you prepared to identify emerging trends? More importantly, do you know how to tap into emerging trends and use them to attract new business? Fortunately, when you’ve got Neilson Marketing on your side you don’t have to be an expert in all things social media and SEO … because we are! Let us put our expertise to work for your business.