Our Leadership

Under the Hats We Wear

Larry Neilson

CEO & Founder

With 30 years in the Property/Casualty insurance industry under his belt, Larry has helped insurance agents, carriers, MGAs/MGUs, wholesalers, and program administrators capitalize on the latest in sales and marketing, data development, Internet marketing, SEO, email marketing, and social media marketing.

As CEO and co-founder of Neilson Marketing Services and ProgramBusiness.com, Larry and his team have set the standard in P/C outbound telemarketing, data analytics for niche marketing, on-line insurance coverage searches, program accessibility and specialty insurance placement.

Over the years, Larry expanded Neilson Marketing’s programs to provide digital strategies for both retail and wholesale entities in the industry. Our Insurance Internet Marketing division provides firms with SEO, monetized websites, SMM that promotes and markets companies and their programs across all social media platforms, email and drip marketing campaigns and much more.

Larry is a frequent speaker on marketing at many association and insurance company seminars, conferences, and conventions. And, he provides valuable insurance marketing information through his blog at http://www.larryneilson.com/. He received his SEO, SMM and Internet Marketing Certification from the University of San Francisco in 2011.

Jeff Neilson

President & Founder

Co-founder of Neilson Marketing Services and ProgramBusiness.com, Jeff has more than 25 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, wholesalers, S&L brokers, and program administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.

Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online portal to enhance the already widely successful virtual wholesaler/MGA/S&L broker Storefronts for maximum lead generation and conversion.