Why Does My Website Need ADA Software?

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Helping Insurance Businesses Become a Good Community Stewart

As an insurance agency, you know that your company’s website tells the world who you are as well as the products and services you offer to your clients. Websites allow companies to tell their stories – what the company can do and what it stands for. For people with disabilities, however, websites may not provide the experience those people need to make decisions about doing business with your company. Features we take for granted, such as site navigation, image displays, or audio-based content, are simply out of reach for people with physical or cognitive disabilities. Neilson Marketing has the solution to ensure website accessibility for everyone, allowing your insurance agency site to reach untapped markets.

ADA Compliance

The Americans With Disabilities Act (ADA) is a civil rights law that was enacted in 1990.

Over the years, the guidelines have changed, but the core of the Act is to provide reasonable accommodations to anyone with a physical or mental disability.
The passage of the Act builds on other laws, such as the Rehabilitation Act of 1973. While the Act does not specify websites, numerous legal cases have been interpreted by courts to apply accessibility standards to websites.

In simple terms, ADA compliant websites are a must, and they must allow all content and functions to be accessible by those with disabilities. Failure to provide ADA-compliant websites can result in significant financial penalties and legal claims against the site’s owners and operators. These penalties can hurt your bottom line, and the costs associated with defending your company against a lawsuit can run into the thousands or even millions of dollars.

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Challenges in
Web Accessibility

For years, website developers have known that website accessibility is crucial, both from a regulatory perspective as well as one that opens up new potential for companies. Unfortunately, the process of building in compliance was labor-intensive, costly, and ultimately ineffective.

Specialist developers were needed to create accessible features on websites, sometimes costing thousands of dollars and often incurring expensive monthly service fees.

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ADA Compliance: The Neilson Marketing Solution

Building ADA-compliant websites is a challenge even for experienced professionals.
Neilson Marketing boasts some of the leading website development personnel who are familiar with the guidelines and regulations governing access for people with disabilities. Remember that many websites are simply out of reach for many people struggling with disabilities; a blind person may not be able to read text or view images, while someone with a motor-skills disorder may not be able to navigate a website using a mouse. These are just a few of the many examples illustrating the difficulties disabled people face when trying to access websites.

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To improve website accessibility for all, Neilson Marketing offers an automated solution packed with powerful features.
Websites developed with our system automatically comply with all regulations and standards at both the national and international levels, including:

  • EN 301549
  • Americans With Disabilities Act (ADA)
  • Section 508 of the Rehabilitation Act
  • Web Content Accessibility Guidelines (WCAG) 2.0
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With our automated system, you can ensure that your website is accessible to anyone.

Our system includes all of the features required for accessibility compliance standards, including:

  • Alternative display/delivery features – alt text, closed captioning for video content, text-based transcripts, text that is readable by screen reader systems.
  • Keyboard accessibility – allowing site visitors to navigate and interact with a website using only a keyboard’s arrow/tab keys.
  • Suppression of auto – scrolling and pop-up content.
  • Intuitive site design – providing the descriptions and navigational features that make a site easy to use for all.
  • User-friendly design elements – including font size, scalability, and contrast aspects.
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ADA-compliant websites aren’t only smart for your business prospects, but they are required by federal and international standards.

An accessible website has three major benefits:

  1. Your website is accessible to anyone, allowing those with disabilities to interact with your company’s online presence.
  2. Your website is compliant with standards, which helps to avoid legal issues and financial penalties.
  3. An accessible website creates new business opportunities in your agency – with an accessible website, you can increase your audience and improve your bottom line.

To learn more about our exclusive ADA website compliance services for the insurance industry, or to get started for your agency site, call the experts at Neilson Marketing today by dialing (800) 736-9741

If you prefer, you can reach out to us using our convenient online contact form –one of our representatives will be in touch promptly.

Disabilities in the United States

According to data compiled by the U.S. Centers for Disease Control and Prevention (CDC), it is estimated that 61 million adults in the U.S. live with some form of disability.

This translates to about 26% of adults living in the U.S. or one out of every four adults. Disabilities can affect the motor skills, hearing, vision, or cognitive abilities, greatly impeding these people’s ability to access the websites we take for granted.

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Why Are ADA Claims Paid through the My EPLI Policy?

Persons who bring website accessibility discrimination lawsuits are predominantly customers, rather than employees. Website accessibility
lawsuits are considered third-party employment liability claims. Therefore, unless the language in your current EPLI policy does not exclude this coverage, they are addressed by Coverage B of employment practices liability insurance (EPLI) policies.

Start Changing Things Up

Think about where you want to be next year, in five years and even in 20 years as the insurance industry evolves. How will you get there? Do you have the resources in place? The talent? The strategies? Neilson Marketing Services can help you plan for tomorrow today. Give us a call at 800.736.9741 or complete the form on this page. One of our account representatives will contact you to start making results happen.

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