As an insurance agency, you know that your company’s website tells the world who you are and showcases the products and services you offer to your clients. Websites allow companies to tell their stories – what a company can do and what it stands for. For people with disabilities, however, websites may not provide the experience they need to make decisions about doing business with your company. Features we take for granted, such as site navigation, image displays, or audio-based content, are simply out of reach for people with physical or cognitive disabilities. Neilson Marketing has the solution to ensure website accessibility for everyone, allowing your insurance agency site to reach untapped markets while remaining in compliance.
The Americans with Disabilities Act (ADA) is a civil rights law enacted in 1990.
Over the years, the guidelines have changed, but the core principle of the Act is to provide reasonable accommodations to anyone with a physical or mental disability.
The passage of the ADA builds on other laws, such as the Rehabilitation Act of 1973. While the ADA does not specify websites, numerous legal cases have been interpreted by courts to apply accessibility standards to websites.
In simple terms, ADA-compliant websites are a must, with all content and functions accessible by those with disabilities. Failure to provide ADA-compliant websites can result in significant financial penalties and legal claims against the site’s owners and operators. These penalties can hurt your bottom line, and the costs associated with defending your company against a lawsuit can run into the thousands or even millions of dollars.
For years, website developers have known that website accessibility is crucial, both from a regulatory perspective as well as one that opens up new revenue potential for companies. Unfortunately, the process of building in compliance was labor-intensive, costly, and ultimately ineffective.
Specialist developers were needed to create accessible features on websites, sometimes costing thousands of dollars and often incurring expensive monthly service fees.
Building ADA-compliant websites is a challenge even for experienced professionals.
Neilson Marketing boasts some of the leading website development personnel who are familiar with the guidelines and regulations governing access for people with disabilities. Remember that many websites are simply out of reach for many people struggling with disabilities; a blind person may not be able to read text or view images, while someone with a motor-skills disorder may not be able to navigate a website using a mouse. These are just a few of the many examples illustrating the difficulties disabled people face when trying to access websites.
To improve website accessibility for all, Neilson Marketing offers an automated solution packed with powerful features.
Websites developed with our system automatically comply with all regulations and standards at both the national and international levels, including:
With our automated system, you can ensure that your website is accessible to anyone.
Our system includes all of the features required for accessibility compliance standards, including:
ADA-compliant websites aren’t only smart for your business prospects, but they are required by federal and international standards.
An accessible website has three major benefits:
To learn more about our exclusive ADA website compliance services for the insurance industry, or to get started on your agency website, call the experts at Neilson Marketing today (800) 736-9741
If you prefer, you can reach out to us using our convenient online contact form –one of our representatives will be in touch promptly.
According to data compiled by the U.S. Centers for Disease Control and Prevention (CDC), it is estimated that 61 million adults in the U.S. live with some form of disability.
This translates to about 26% of adults living in the U.S. or one out of every four adults have some form of disability. Disabilities can affect motor skills, hearing, vision, or cognitive abilities, greatly impeding a person’s ability to access websites we take for granted.
Persons who bring website accessibility discrimination lawsuits are predominantly customers, rather than employees. Website accessibility lawsuits are considered third-party employment liability claims. Therefore, unless the language in your current Employment Practices Liability Insurance (EPLI) policy does not exclude this coverage, these types of claims are addressed by Coverage B of of the policy.
Think about where you want to be next year, in five years and even in 20 years as the insurance industry evolves. How will you get there? Do you have the resources in place? The talent? The strategies? Neilson Marketing Services can help you plan for tomorrow today. Give us a call at 800.736.9741 or complete the form on this page. One of our account representatives will contact you to start making results happen.