According to the 2023 Gartner Multichannel Marketing Survey, email marketing is still the most effective way to engage prospects and generate leads. However, unlocking this potential requires solid strategies. In this article, we’ll share how you can take your ...
Digital technology has transformed the way people find services. In the past, if people needed to find an insurance agent, they’d use the Yellow Pages or get a recommendation from friends or family. That era is long gone. These days, ...
Mobile usage continues to soar, with nearly 60% of global website traffic coming from mobile devices. For insurance professionals, optimizing your website for these on-the-go users is no longer an option — it’s a necessity. After all, your website ...
As the digital face of your business, your insurance agency’s website is the foundation of all your marketing efforts. A whopping 75% of consumers evaluate businesses based on their websites, Stanford University research shows. Shopping for insurance online has ...
One of the first things anyone in the insurance industry discovers is that all leads are not created equally. Access to enough of the right leads is the number-one barrier separating those who succeed from those who don’t. Think ...
So you want to buy an insurance agency directory list. Or maybe you want to build one. Either way, you’ve got your work cut out for you as a managing general agency (MGA), carrier, insurtech, or wholesaler looking to ...
If ever there were a year to closely follow the trends, this is it. In every cycle, there are key pivot points we can see clearly when looking back. With good metrics and the right lens, the wave is ...
When it comes to marketing your insurance business, few factors matter more than a well-designed and optimized website. Some 75% of people judge a business based on its website, according to research from Stanford University. Potential customers have become ...
As an insurance agency, it can be challenging to stand out from the crowd and reach your target audience. That’s where email marketing comes in. This blog post will explore email marketing and how it can benefit insurance agencies, ...
Heading into 2024, insurance agencies face many challenges but also plenty of opportunities. A clear understanding of market trends and a proactive approach can help your insurance agency succeed. To grow your insurance business in 2024 and beyond, employ ...
