What is Keyword Clustering & Should You Use it?

What is Keyword Clustering & Should You Use it?

January 20, 2022

Search engines are the gateway to the internet, and for insurance businesses, they’re the gateway to clients. Most of your prospective clients will begin their quest for insurance with a search engine query, so of course, it’s imperative that ...

Closing Deals with Sales Intelligence

May 7, 2021

In the modern business world, so-called “Big Data” contains powerful insights. Collecting data on sales and business operations is the easy part; it is understanding and analyzing the collected data that can be challenging. In insurance telemarketing, identifying qualified ...

Insurance Lead Generation: Outsourcing vs. In-House Marketing

February 15, 2021

Getting More Revenue in Today’s Market When Property & Casualty firms – retailers, MGAs/MGUs, wholesalers, and program administrators – receive proposals from marketing agencies to help boost their sales pipelines and generate additional revenue, it’s not all that uncommon ...

2021 Google Search Changes & Tips

January 4, 2021

Keeping up with how to perform SEO that will yield the best possible results for your website can be a daunting task, let alone who’s message do you trust.  I discovered a virtual conference, SMX Virtual earlier this month, ...

How to Build a Landing Page That Converts

June 15, 2018

There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...

Agency Data & the State of Insurance Distribution

May 25, 2018

According to a recent report by Deloitte on the state of the insurance industry, hopes for accelerated growth and improved bottom-line profitability were tempered throughout 2017 as a result of both natural (Hurricanes Harvey, Irma and Maria; wildfires) and ...

Yes, Millennials Will Get the Sales Job Done

January 11, 2018

Are your managers drinking the juice being served up in droves that Millennials are afraid of being pushy, dealing with high pressure, selling, and cold-calling? Here’s a wake-up call: Businesses looking to hire don’t tie job descriptions to the ...

Six Tips for Insurance Marketing Cold Calls

August 15, 2017

Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers.  According to my agency clients there are different schools of thought ...

Making the Most of Your Appointments

June 20, 2017

How many times have you heard this? “Uhmm, was it really a bad appointment or was it the lack of sales skill we sent out to see the prospect? What are the key ingredients of one sales representative over ...