The Department of Homeland Security (DHS) and cyber security experts have issued a dire alert about a software flaw that could impact hundreds of millions of websites and internet-facing devices. A flaw in a widely used utility called log4j ...
More than a week ago, web hosting giant GoDaddy filed a data breach incident with the Securities and Exchange Commission (SEC), reporting that data on more than one million active and inactive customers may have been accessed. Headquartered in ...
Despite its necessity, selling insurance is often a challenge. Rising above competition and carving out a loyal clientele are just two of the challenges that insurers often face when trying to market a policy. Developing an insurance brand strategy ...
What skills make an effective telemarketer? From learning some key elocution and rhetoric skills to learning how to draft a call script and more, there are a few essential Tips for Successful Telemarketing that all businesses should consider putting ...
With insurance marketing, search engine optimization is the goal of businesses large and small. SEO, configuring a website to rank high on search engine result pages, is often associated with clicks, keywords and arcane metrics. In reality, the foundation ...
The competitive insurance industry requires creative approaches. Do not limit yourself to customer acquisition, however. Irresistible campaigns are not only important for gaining new consumer clients, but they also are key aspects of successful business-to-business, or B2B, transactions. B2B ...
Insurance businesses have many options when it comes to generating business growth. Marketing strategies like digital and social media marketing, paid advertising, pay-per-click (PPC) and outbound marketing all have benefits. An emerging player in the sale growth arena is ...
For many insurance businesses, the company website is the primary focus for insurance content marketing campaigns. Providing site visitors with information about your products and services can spur purchasing decisions. This is not the only avenue for sharing information, ...
Across industries, social media has transformed modern sales practices. The reach and power of insurance social media marketing allows insurance businesses to identify leads and to capitalize on those leads. The data generated in social media activity is the ...
Insurance marketing is a complex field with myriad factors like budgets, strategies, and audiences to consider. The process is made even more complicated when marketing to other businesses. Insurance business-to-business (B2B) marketing is a standalone marketing strategy that can ...
