In the wake of the coronavirus pandemic gripping the world in the spring and summer of 2020, consumers around the globe have dramatically altered their purchasing habits. With stay-at-home orders and restricted movements caused by concern over the spread ...
The governor of Texas filed an appeal of a FEMA decision related to tornado damage from October of last year. The decision ruled that Texas did not meet the threshold of financial damage that entitled them to qualify for ...
Larry Neilson, CEO and co-founder of Neilson Marketing Services, recently published an insightful article entitled “Your Website Should Be ADA-Compliant”. Co-authored with Jerry Fox, Vice President of Carrier Relations for HawkSoft, the article was published on Big I, the ...
Whether you are a business owner who creates your own online content, or you hire a digital marketing service provider to develop that all-important content, one question looms large: how effective is your content in providing the results you ...
2020 has proven to be a volatile year for businesses of every size. From the dramatic highs associated with a booming economy, to the economic and social disasters caused by the so-called novel coronavirus, businesses have been affected in ...
It is no secret that social media has revolutionized the digital landscape. Platforms like Facebook, Twitter, and YouTube have created cost-effective environments for companies to engage with customers. Twitter, in particular, represents a social media marketing bonanza, offering a ...
Digital marketing can be expensive for any industry niche. To maximize the return on investment of marketing efforts, marketers must clearly define and understand audiences. Without this understanding, time and money are wasted, ultimately diluting even the most creative ...
It is no secret that “content is king” when discussing best practices for internet marketing strategies. Content is at the core of what search engines look at when indexing and ranking websites; good content is a recipe for success, ...
Search engine optimization, or SEO, is a powerful component of a company’s online “footprint”. SEO is the process of creating websites that are easy for search engines to find and index. This process also makes sites easier to find ...
Since its beginning, Google and its eponymous search engine have had one goal: to provide users with accurate, relevant, and informative search results. The search platform has evolved over the years, with the company adding features and functionality. Today, ...
