Most of today’s business owners know that visibility in online searches is the key to attracting new customers. Regardless of business size or type, the principles of search engine optimization (SEO) can help improve a firm’s ability to be ...
It is no secret that social media platforms like Facebook, Instagram, and Twitter have revolutionized digital marketing. These platforms allow anyone to reach a global audience with a few clicks of a mouse. Better yet, social media is cost-effective, ...
Advertising is a key component of business growth. This vital aspect of digital marketing, when done efficiently, has the potential to provide a great return on investment while it helps to get your company’s message out to those who ...
Digital marketers face many unique challenges as they attempt to reach diverse demographic groups. Marketing approaches that work for a certain segment of the population may not be sufficient or effective enough to resonate with another segment. As a ...
For years, digital marketing teams and search engine optimization (SEO) professionals have struggled to find the best ways to get their content to rank highly in search results. An ever-changing digital landscape, coupled with continuous refinements of the search ...
Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
If there is one truth in the search engine optimization (SEO) field, it is that nothing remains the same for long. Strategies and techniques that produced results in the past may not be sufficient to maintain search visibility in ...
Few tools have captivated the digital marketing industry quite like social media. From their very first days, social media platforms like Facebook, Twitter, YouTube, and Pinterest have represented innovative approaches to online marketing, providing a wealth of resources for ...
For the search engine optimization (SEO) professional, there are literally hundreds of website performance metrics available. These metrics point to how a given website is doing in terms of audience attention, search engine placement, and many other factors. Not ...
Litigation besieging the accessibility of online services and website content continues to proliferate in the United States. We predict that the number of website accessibility lawsuits will triple over the next 24-36 months. Though the state of New York ...
