Over the past five years, the digital marketing landscape has shifted dramatically. What worked in years past is no longer sufficient in driving traffic to a given website. New tools, coupled with evolving search engine algorithms, have provided digital ...
Over the past five years, the concept of local search has transformed the digital marketing industry. Businesses thrive when they are able to attract local customers, and local search helps to facilitate this process. As part of the broader ...
You likely create a great deal of online content for your business. If you have a website, you will have pages of content about your business, your mission, your products and services, your team, and more. But the most ...
This post was originally published on December 10, 2014. It was updated and re-published on December 12, 2018. There has been a long-standing debate about the purpose that meta descriptions serve in your SEO strategy. Some say that they ...
No matter if you own a small insurance firm or a large corporation, your website is a primary customer-facing resource. Websites typically form the backbone of online marketing for insurance agents, and they allow business owners to share details ...
Digital marketing is a complex process, using a wide range of strategies and features to resonate with potential customers. Search engine optimization, or SEO, is the core of any digital marketing campaign; SEO influences every aspect of the campaign, ...
This blog was originally published on November 26, 2014. It was updated and re-published on November 9, 2018. Think of all the times you signed up for something online. Maybe it was an email newsletter or online class. Maybe ...
A well-maintained, regularly updated company blog can do a lot of great things for your business’s online presence and overall branding. Consider this: Marketers who make their blog a priority are thirteen times more likely to have a positive ...
Digital marketing is an ever-evolving profession, adopting new technologies and new strategies to supplant previous techniques. Search engines are also evolving at a steady rate, becoming capable of new search indexing and results delivery features with each passing year. ...
In the arena of online marketing for insurance agents, there is a strong relationship between marketing strategies and brand positioning. Unfortunately, digital marketers often overlook this critical relationship, focusing on performance metrics like conversion rate and lead generation rather ...
