Neilson Marketing Updates to Conform with ADA Compliance

October 28, 2022

The digital community is gearing up for the next round of updates to the Web Content Accessibility Guidelines (WCAG) with the goal of keeping with ADA compliance. The international standard for digital accessibility, WCAG, is a set of web ...

The Importance of Audience Targeting

February 28, 2020

Digital marketing can be expensive for any industry niche. To maximize the return on investment of marketing efforts, marketers must clearly define and understand audiences. Without this understanding, time and money are wasted, ultimately diluting even the most creative ...