Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
Digital marketing is a complex process, using a wide range of strategies and features to resonate with potential customers. Search engine optimization, or SEO, is the core of any digital marketing campaign; SEO influences every aspect of the campaign, ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
In the marketing world, data is key. If you are looking to expand your footprint, the best way to do so is by tracking down qualified leads. As Forbes says, in today’s marketing landscape, traffic is meaningless; instead, you ...
Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do. Like the ...
