Agency Directory Basics: Dos and Don’ts for Building an Insurance Agency List

Agency Directory Basics: Dos and Don’ts for Building an Insurance Agency List

January 10, 2024

So you want to buy an insurance agency directory list. Or maybe you want to build one. Either way, you’ve got your work cut out for you as a managing general agency (MGA), carrier, insurtech, or wholesaler looking to ...

The Difference Between Organic Lead Generation and Cross-Selling Lead Generation

March 27, 2023

Organic lead generation and cross-selling lead strategies are essential tools to help your organization reach its desired goals. If you’re in the insurance industry, you constantly look for ways to increase customer leads and grow your agency. In this ...

The Difference Between Domestic and Offshore Lead Generation

January 20, 2023

Lead generation is critical to any successful marketing strategy, so 91% of marketers say lead generation is their top goal. Some companies opt to manage this process in-house, which can take up valuable time they could have spent focusing on the ...

Insurance Lead Generation: Outsourcing vs. In-House Marketing

February 15, 2021

Getting More Revenue in Today’s Market When Property & Casualty firms – retailers, MGAs/MGUs, wholesalers, and program administrators – receive proposals from marketing agencies to help boost their sales pipelines and generate additional revenue, it’s not all that uncommon ...

The Importance of an Effective Insurance Website

February 1, 2019

This post was originally published on October 10, 2014. It was updated and republished on February 1, 2019. A common misconception among our clients is that a website is a one-and-done deal. They feel that once they’ve set up ...

The Importance of an Effective Insurance Website- Part 1

October 10, 2014

The Importance of an Effective Insurance Website- Part 1 By Larry Neilson, CEO, Neilson Marketing Services There are, on many occasions, insurance clients we hear from that feel their existing website is doing great, and that building and maintaining ...