Pay-per-click (PPC) marketing is an integral part of the modern digital marketing realm. PPC supplements other marketing strategies, including search engine optimization (SEO), social media advertising, and lead generation. Insurance businesses rely on PPC to gain new customers. As ...
Search engine optimization (SEO) is a critical part of the digital marketing landscape. SEO improves online visibility, helping customers find your agency quickly and effectively. In fact, this practice has become so important that an entire category of insurance ...
The coronavirus pandemic of 2020 presented many unforeseen challenges to businesses around the world. One of the most important lessons of the pandemic was the need for a robust online presence; businesses saw skyrocketing interest in digital advertising and ...
In today’s highly-connected business world, Big Data is big business. Data is used across industries to gauge consumer demands, to improve operational performance, and to drive business growth. The insurance industry is no exception; with careful analysis, data has ...
Over the past decade, digital marketing has revolutionized advertising practices for every industry. The insurance sector is no exception; today, online marketing efforts are critical in driving business growth. Emerging technologies, platforms, and strategies make marketing insurance an ever-changing ...
The coronavirus pandemic has had profound effects on world economies. In the United States, business interruptions, closures, and mass layoffs have dramatically altered the economic landscape. Some industries have been affected much harder than others; the insurance sector, so ...
In the wake of the coronavirus pandemic gripping the world in the spring and summer of 2020, consumers around the globe have dramatically altered their purchasing habits. With stay-at-home orders and restricted movements caused by concern over the spread ...
Most of today’s business owners know that visibility in online searches is the key to attracting new customers. Regardless of business size or type, the principles of search engine optimization (SEO) can help improve a firm’s ability to be ...
Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
The insurance industry is a dynamic marketplace, with new products and services being developed at a frantic pace. Economic drivers influence the industry, and in a strengthening economy, it is crucial for insurance agencies to market themselves efficiently. It ...
