This blog was originally published on November 26, 2014. It was updated and re-published on November 9, 2018. Think of all the times you signed up for something online. Maybe it was an email newsletter or online class. Maybe ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
According to a recent report by Deloitte on the state of the insurance industry, hopes for accelerated growth and improved bottom-line profitability were tempered throughout 2017 as a result of both natural (Hurricanes Harvey, Irma and Maria; wildfires) and ...
How many times have you heard someone say in a company meeting “we need to be on social” and thought, ‘what business does an insurance agency have being on Facebook’? We’re sure you have—although the reason you need to ...
In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers. According to my agency clients there are different schools of thought ...
Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...
