Marketing in the Metaverse

Marketing in the Metaverse

June 10, 2022

The metaverse holds tremendous promise for advertising efforts, as this new realm opens up new shopping experiences for consumers. The virtual existence of major brands like Coca-Cola and Walmart in this universe is inspiring new waves of businesses to ...

Tips for Successful Telemarketing Conversations

November 5, 2021

What skills make an effective telemarketer? From learning some key elocution and rhetoric skills to learning how to draft a call script and more, there are a few essential Tips for Successful Telemarketing that all businesses should consider putting ...

Closing Deals with Sales Intelligence

May 7, 2021

In the modern business world, so-called “Big Data” contains powerful insights. Collecting data on sales and business operations is the easy part; it is understanding and analyzing the collected data that can be challenging. In insurance telemarketing, identifying qualified ...

Key Customer Service Tips for Increased Retention & Sales

March 12, 2021

Telemarketing is a vital component of many modern insurance sales strategies. In fact, for many consumers, telemarketing is the first “touch point” with an insurance agency. To get the most out of that first contact experience, staff training on ...

Robocalls Land Insurance Telemarketing Companies $225 Million Fine

July 10, 2020

Communication is the foundation of marketing. Companies of every size and type use communication to tell stories, to share information, and to showcase products and services. Telemarketing is one of the most popular communication tools in the marketer’s arsenal, ...

Six Tips for Insurance Marketing Cold Calls

August 15, 2017

Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers.  According to my agency clients there are different schools of thought ...

Neilson Marketing Services: Leader of Insurance Telemarketing for over Twenty-Five Years

May 8, 2017

Though social media, email, blogs, and digital marketing strategies have been on the rise in recent years, telemarketing still has its place in the marketing world. Part of the reason is the number of unique benefits it brings – ...

Year End Cold Calling Tips

September 13, 2016

Most insurance agencies and MGAs that use our services don’t have the ability to review or share calling activity with a sales representative or in-house telemarketers. Their phone system may not be sophisticated enough to offer that type of feature. The ...

Definition of Telemarketing

March 24, 2016

telemarketing noun tele·mar·ket·ing  ˌte-lə-ˈmär-kə-tiŋ Simple Definition of Telemarketing:  The activity or job of selling goods or services by calling people on the telephone. First Known Telemarketing Definition: 1980 The above is a nearly 40-year-old definition of telemarketing by Webster’s, which in ...

Insurance Telemarketing Process & Budget

March 8, 2016

Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers.  It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...