Mobile usage continues to soar, with nearly 60% of global website traffic coming from mobile devices. For insurance professionals, optimizing your website for these on-the-go users is no longer an option — it’s a necessity. After all, your website ...
As the digital face of your business, your insurance agency’s website is the foundation of all your marketing efforts. A whopping 75% of consumers evaluate businesses based on their websites, Stanford University research shows. Shopping for insurance online has ...
Whether you’re a marketing team of one or 20, you’ve all experienced the challenge of deciding which digital marketing channels to choose. It’s especially competitive and complex in the insurance industry, but the end goal is always the same: ...
Marketing strategies are essential tools for any agency or business to succeed and thrive over the long term. Insurance agencies offer an essential service, but marketing is still integral to generating revenue. Digital marketing has been critical in the day ...
There is a multitude of ways to properly use SEO for your business and attract new clients and build a large portfolio. If you’ve heard of terms like SEO and rank authority, but you’re not sure what they mean, ...
As mobile networks have evolved over the past 20 years, so too has web design. Fast mobile networks and a growing reliance on mobile computing devices to access the internet have spurred the development of responsive websites that display ...
In today’s fast-paced digital economy, a company’s website is often the first impression a customer receives when researching the businesses around them. This holds true across various sectors, including the insurance industry. Insurance web design is a critical aspect ...
Since its beginning, Google and its eponymous search engine have had one goal: to provide users with accurate, relevant, and informative search results. The search platform has evolved over the years, with the company adding features and functionality. Today, ...
Over the past several years, we have fielded countless questions from clients and prospective clients regarding the Americans with Disabilities Act (ADA) and whether it extends from physical property to digital property. The answer is yes. Just like your ...
Litigation besieging the accessibility of online services and website content continues to proliferate in the United States. We predict that the number of website accessibility lawsuits will triple over the next 24-36 months. Though the state of New York ...
