Neilson Marketing & Act-On:
Improve Brand Awareness, Drive Digital Traffic & Convert Visitors into Leads, Sales & Partnerships

Build awareness, position relevance, and support validation using multiple tactics to create a need and want for your insurance products, expertise, and services. Leverage Neilson Marketing’s 30-plus years of insurance marketing experience with Retailers, MGAs, MGUs, Program Administrators, Wholesalers, and Carriers, along with our partnership with Act-On, a robust marketing automation platform, to create campaigns that connect, engage, nurture and convert targeted audiences into loyal clients.

Our B2B and B2C demand marketing solution drives traffic, generates conversions, and manages contacts for segmented outreach, both for new Commercial Lines and Personal Lines business as well as for up-selling to existing customers. Using the Act-On platform, we measure engagements across your touchpoints, anticipating your needs, and growing as your marketing expands and your funnel evolves.

Our B2B and B2C demanding marketing solution includes:

  • A targeted Prospect List based on your specific criteria. As an agency, for example, you may be targeting certain niche markets in a number of geographic areas or high net worth clients in specific ZIP codes on a new product; as a Program Administrator, you may be targeting retail agents for certain product lines or industry segments on a national or geographic basis.
  • Content: A series of well-written, clear and concise nurture and lead-generation emails that speak to your demographics/audience and their pain points and how to solve them, along with a premium asset (such as a white paper or infographic) and landing page for specific calls-to-action.
  • Act-On Marketing Automation Software Platform to execute and measure your campaigns.
  • Outbound Telemarketing Outreach: Combining telemarketing outreach with marketing automation email will increase telemarketing and email results. The telemarketing representative can call the more highly scored leads first.

Demand Marketing Works

Studies show that on average demand marketing automation drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Moreover, 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions.