There’s no doubt about it: Insurance digital marketing is more important than ever to get more accounts on the books and to increase your retention rate. But it’s not about just doing one thing. It’s about having a strategy that integrates multiple digital channels to build your brand, fill your sales pipeline, qualify leads, get face time, and close more deals.
Use Search Engines
Use Social Networks
Read Consumer Reviews
Visit Product and Brand Websites
2023 research shows that Internet users aged 16 to 64 use these channels as their primary source of brand research and information* – and ultimately to help them make the decision to buy.
In addition, in 2022, 55% of U.S. consumers made a purchase directly from an email they received.
If you are not competing by maintaining quality online content to gain visibility within search engines and social networks supported by an optimized website and a lead/nurture email campaign, you’re missing out on opportunities to reach potential customers online.
Learn more about our services and how we can help you connect with insurance marketing solutions and strategies that drive business opportunities and help your organization grow.
