Connect with Insurance Customers, Build Long-Term Relationships

To get results from your website it must attract visitors and convert those visitors into leads and customers. To effectively do this, you’ve got to create content and promote it. Content makes the difference between success and failure on the web.That’s where Neilson Marketing comes in. We create relevant, valuable content your customers and prospects can use while also making sure it’s SEO optimized so that you reach your largest targeted audience.

Content Matters

  • 86% of businesses are using content marketing
  • The most popular content marketing tactics include social media (93%), blogs (81%) and e-newsletters (81%)
  • Content with relevant images get 94% more views than content without
  • 61% of consumers are more likely to buy from companies that offer custom content

Our Results

  • An investment by client in year 1 of $6,997 for a custom website plus content and SEO investment of $26,160 for the year resulted in agency ranking in the top 5 in search for multiple terms and writing $175,000 in premium for a cross-section of accounts.
  • One of the largest privately owned insurance agencies in Eastern Connecticut was awarded the 2015 Digital Agency of the Year award after taking the lead to adopt our robust SEO and Social Media strategies.