Move up your company’s Search Ranking, drive More Visitors to your insurance site

Search Engine Optimization (SEO) is the process of optimizing a website for search engines. All of this work is done to get your website found by people searching for products and services in your insurance wheelhouse. Neilson Marketing provides both on-page SEO and off-page SEO to build up your rank authority and get visitors landing on your website.

Why Search Matters

Not only is it important to show up for your own branded terms, it’s also critical to show as the first result on the first page. If You Don’t Own Your Branded Keywords, Your Competitors Will.

75% of users never scroll past the first page in search, which is why you want to employ SEO services to rank your page higher on search engine results
SEO leads have a 14.6% close rate vs. outbound leads such as direct mail at 1.7%
Over 70% of search traffic is organic vs. less than 30% as paid traffic
51% of traffic is driven by SEO
Websites with blogs get 55% more SEO traffic than those without a blog

On-Page Optimization

This is the foundation of building your website and involve

  • Keyword Research. During our discovery phase, we’ll discuss your goals and then conduct a competitive analysis and research to compile a report of relevant keywords and phrases your targeted audience is searching for in order to provide optimum ROI.
  • Content Development. We create useful and relevant content on your website to help ensure your site is ranked high by search engines.
  • Site Blueprint Organization and Optimization.
  • Design for Conversion. Our sites are easy to navigate and include a clear Call to Action on each page so visitors can easily understand what steps you’re asking them to take.
  • Meta Details. We’ll ensure titles, descriptions, URL structure, H tags, Alt tags, etc. are all done properly.
  • Blog Creation & Administration. Content is king for high search ranking. Our staff generates in-depth articles on an ongoing basis for high rank authority in search.

On-Page Optimization

When it comes to local SEO, creating a link building strategy focused around your business’s service area and industry is vital. We help customers find you over your competition.

  • Backlinks. One of the key components for ranking well is relevant, high authority links that point to your website. We write, submit and post high-end, premium articles to directories and industry-specific microsites.
  • Local Search. We’ll implement a local SEO strategy so visitors in your area can easily find you.

We will also continue to make SEO adjustments based on our analysis to provide you with continued optimal results.