We help agents, agencies, and brokers to promote search rankings, drive more visitors site with professional insurance SEO services

Search Engine Optimization (SEO) is the process of optimizing a website for search engines. All of this work is done to get your website found by people searching for products and services in your insurance wheelhouse. Neilson Marketing’s SEO services for the insurance industry, including agents, agencies, brokers, and MGAs provides both an on-page and off-page SEO strategy to build up your rank authority and get visitors landing on your website.

Why Is Insurance SEO Important? 

Not only is it important to show up for your own branded terms, but it’s also critical to show as the first result on the first page. If you don’t “own” your branded keywords, your competitors will. Furthermore, you will not receive any traffic from industry-related terms. Insurance agency SEO strategies capitalize on these opportunities, maximizing your capabilities in the mobile-first, ever-evolving insurance world.

75% of users never scroll past the first page in search, which is why you want to employ SEO services to rank your page higher on search engine results
SEO leads have a 14.6% close rate vs. outbound leads such as direct mail at 1.7%
Over 70% of search traffic is organic vs. less than 30% as paid traffic
51% of traffic is driven by SEO
Websites with blogs get 55% more SEO traffic than those without a blog

On-Page Optimization

The foundation of SEO for insurance agents, agencies, brokers, MGAs and even wholesalers. All websites need:

  • Keyword Research. During our discovery phase, we’ll discuss your goals and then conduct a competitive analysis and research to compile a report of relevant keywords and phrases your targeted audience is searching for in order to provide optimum ROI.
  • Content Development. We create useful and relevant content on your website to help ensure your site is ranked high by search engines.
  • Site Blueprint Organization and Optimization.
  • Design for Conversion. Our sites are easy to navigate and include a clear Call to Action on each page so visitors can easily understand what steps you’re asking them to take.
  • Meta Details. We’ll ensure titles, descriptions, URL structure, H tags, Alt tags, etc. are all done properly.
  • Blog Creation & Administration. Content is king for high search ranking. Our staff generates in-depth articles on an ongoing basis for high rank authority in search.

Off-Page Optimization

When it comes to local & organic SEO, creating an industry-focused link building strategy is vital. We help customers find you over your competition.

  • Backlinks. One of the key components for ranking well is relevant, high authority links that point to your website. We write, submit and post high-end, premium articles to directories and industry-specific microsites.
  • Local Search. We’ll implement a local SEO strategy so visitors in your area can easily find you.
  • Branding. To rank highly, your brand must be clear, concise, and strong. Our branding efforts help with organic & local search engine rankings.

We will also continue to make SEO adjustments based on our analysis to provide you with continued optimal results.