Pay-Per-Click Marketing: Using PPC to Build Your Insurance Book of Business

What is PPC (Pay-Per-Click) marketing? Pay-Per-Click marketing is a way of using search engine advertising to generate clicks to a website instead of generating clicks organically through SEO (Search Engine Optimization). These are the sponsored ads you’ll notice at the very top of Google’s search results page, marked with an ad label that looks like this Ad. That’s considered PPC advertising.

You Only Pay for Results

Here’s the cool part…No visitors, no fee or payment required.

Our trained staff takes care of the hassle of registering your business for Google AdWords. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working. We help with the research to craft the perfect phrase and keywords depending on the demographics of your target audience.

Start with Any Budget and Stay within Your Budget

You’re in charge of your own budget, so your investment will be influenced by what you are trying to achieve with your advertising. Every business will have a different need when it comes to “spend” per month. Some may spend up to $9,000 while others may only need to invest $2,000 to $6,000.

Call the Shots on Your Campaigns

  • Start and stop when you need to: Ready to join the Neilson AdWords team? You can pause, end, or adjust your campaign at any time with no cancellation fees.
  • Flexible pricing: It’s easy to set the price you’re willing to pay when someone clicks your ad. And you can always change or edit it whenever you like.
  • Real-time results: We’ll help you measure the results – if it’s website phone calls, visits, sales or online quotes, the reporting tools will show how your investment is paying off.

Three Options to Pay

Set up your payments with your credit card, debit card, or with a bank payment — whatever’s easiest for you. There is an initial set up which includes an Intake Call and research for the life of your AdWords campaign, and a monthly admin fee based on a percentage of your PPC budget.

Initial Set-Up Fee:

Number of KeywordsFee
Up to 199 keywords$695

Any campaigns that exceed more than 199 keywords will be priced with one of our representatives.

PPC BudgetAdmin Fee
$300 – $999 per month$300 flat rate per month
$1,000 – $3,999 per month$300 + 15% of ad budget
$4,000+ per month$300 + 10% of ad budget