If you or your agency offer services to Insurance Content Marketing clients, you may want to be prepared to answer a variety of common content-related questions. Whether you work directly with business owners or whether you typically meet with managers and C-suite executives, any company that uses content marketing as part of an overall SEO-centric marketing and advertising approach may have questions about what makes content interesting. Without compelling topics and high-quality writing, even the best-planned SEO strategies may not pan out as hoped. The next time you meet with your business clients, here’s what you can tell them about how to make compelling content that is highly readable.
Analyze the Topics That Readers Tend To Be Most Interested In
In order for your clients’ content to be meaningful to their audience, it’s important that they write on topics their readers are truly interested in and hungry for. No matter how high-quality their content is, they may fail to get serious levels of engagement if their topics are mediocre. You may want to encourage your clients to conduct a thorough topics analysis to narrow down the subjects their readers are most attracted to. These topics could potentially include:
- Current events
- Trends in the industry
- New products and services on offer
- Unique technologies
- Company history
Focus on Sharpening Up Your Writing Skills To Produce Quality Work
Crafting compelling content necessarily means having high-level writing skills and producing consistently high-quality work. Your clients could take a business writing workshop to:
- Master different writing styles, from flashy short articles to serious long-form articles to social media posts, to expand range and ability
- Brush up on basic grammar skills and proofread all posts before publishing
- Gain certification in search engine optimization strategies in order to implement keyword and linking strategies directly into each piece of content
- Study the basic narrative structure of compelling content
Adopt Key Search Engine Optimization Strategies to Get Your Content Seen
Finally, you may want to remind your clients that knowing the basics of top search engine optimization strategies in crucial for getting content seen. If your clients want their content to get more views and feedback, they may want to adopt key SEO practices such as:
- Inserting internal links to other areas on their website
- Creating a series of backlinks to reputable sources throughout their content
- Strategically inserting highly researched keywords and buzzwords throughout the work
- Avoiding going overboard on keywords to minimize the risk of search engine algorithm penalization
For many of your Insurance Content Marketing clients, there’s a chance that knowing how to create readable, compelling content that draws attention and clicks is towards the top of the priority list. If your clients have asked you content-related questions in the past, you may want to share this simple guide with them.
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