When it comes to maintaining a social media presence, the first thing that likely comes to mind is Facebook. Next to Google, Facebook is the 2nd-most visited website on the internet, reaching about 1.28 billion monthly active users. You’ll read countless articles touting the benefits of Facebook targeting advertising as well as the benefits of engaging with your customers on the social platform.
Facebook certainly has its place in the business and marketing realm; and is especially useful for agencies that offer personal lines insurance. Is LinkedIn getting overlooked though? Below is just a few ways you can use your LinkedIn company page to help your agency excel.
By Sharing Relevant Content That Benefits Your Clients and Leads
Is your agency seen as an influencer? By sharing blog content, webinars, videos, infographics, etc. with a relevant audience, you are encouraging your viewers to share the content themselves, which in turn creates advocates for your brand. You can take this one step further and encourage your employees to share the content as well, reaching a broader audience.
By Keeping Up With the Competition
What differentiates your agency from your competitors? Visit their company pages and see what type of content they are sharing, what posts are getting engagement, and common questions or comments their viewers have. Use the “company description” feature on your own page to detail what makes you stand out from competing agencies.
By Targeting Your Content To Relevant Groups
LinkedIn ads can be used to point content towards a specific audience. With the main target audience of LinkedIn content being companies and organizations, this is especially beneficial to commercial lines agencies and MGA’s. LinkedIn Ads offer a variety of ways to target your posts based on the viewers’ job function, seniority, industry and more.
These are just a few of the ways that developing and maintaining a LinkedIn Company page can help your insurance agency to excel. At Neilson Marketing Services, we understand that the most successful insurance agencies go to where consumers and businesses interact. We offer an Insurance Social Media Strategy as part of our Agency Tsunami Internet Marketing solution, or purchased on its own.
This strategy includes the design, implementation, and reputation management of social profiles across LinkedIn, Facebook, Twitter, Google+, and YouTube, in addition to a blogging platform. For more information about these services and more, please contact us today at 1.800.736.9741.
