In several of our recent blog posts, we’ve discussed some of the most effective methods of content marketing. We’ve explored the building blocks of an effective content strategy as well as the specifics of writing for SEO and how ...
As we discussed last month, there are many things that go into an effective content marketing strategy. From your target audience to your overall marketing goals, there are multiple aspects of your overall strategy that will influence what kind ...
According to a 2017 survey of B2B marketers, the most successful B2B marketers spend 40 percent of their overall marketing budget on content marketing alone. Content marketing—a form of marketing that deals with the creation and sharing of online ...
Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...
In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
Every new year is unpredictable and full of surprises, but there’s one certainty you can count on: the Digital Marketing industry will continue to evolve. Those of us who with an interest in marketing will surely look back with ...
In the World of Insurance Marketing, Words Matter The internet is full of content; written, visual, auditory, there is almost nothing a user cannot find by typing just a few letters into a search field. As more information becomes ...
