It is no secret that “content is king” when discussing best practices for internet marketing strategies. Content is at the core of what search engines look at when indexing and ranking websites; good content is a recipe for success, ...
Digital marketers know that one of the most effective internet marketing strategies is that of web content. Content, whether it is posted to blogs, company websites, or social media profiles, has the potential to resonate with viewers. More importantly, ...
Among internet marketing strategies, impactful web content is one of the leading ways to connect with audiences. For years, the mantra of “content is king” in both search engine optimization (SEO) and in digital marketing has been repeated time ...
This post was originally published on June 24, 2015. It was updated and re-published on January 7, 2019. Whether it’s a blog, eBook, social media post, website copy or email campaign, (well-written) content is essential to drive your business ...
According to a 2017 survey of B2B marketers, the most successful B2B marketers spend 40 percent of their overall marketing budget on content marketing alone. Content marketing—a form of marketing that deals with the creation and sharing of online ...
Consumer habits change constantly. We watch countless YouTube videos, devour hours of Netflix, listen to audio books. But write a company blog? Update your website copy? Read every email or business correspondence? Nobody has time for that! So why ...
