Over the past several years, we have fielded countless questions from clients and prospective clients regarding the Americans with Disabilities Act (ADA) and whether it extends from physical property to digital property. The answer is yes. Just like your ...
Social media has revolutionized the digital marketing field. Platforms like Twitter, Pinterest, and Facebook offer tools for impactful internet marketing strategies, reaching new audiences for a fraction of the cost of traditional advertising outlets like print, radio, or television. ...
It is no secret that social media platforms like Facebook, Instagram, and Twitter have revolutionized digital marketing. These platforms allow anyone to reach a global audience with a few clicks of a mouse. Better yet, social media is cost-effective, ...
Advertising is a key component of business growth. This vital aspect of digital marketing, when done efficiently, has the potential to provide a great return on investment while it helps to get your company’s message out to those who ...
Digital marketers face many unique challenges as they attempt to reach diverse demographic groups. Marketing approaches that work for a certain segment of the population may not be sufficient or effective enough to resonate with another segment. As a ...
For years, digital marketing teams and search engine optimization (SEO) professionals have struggled to find the best ways to get their content to rank highly in search results. An ever-changing digital landscape, coupled with continuous refinements of the search ...
Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
If there is one truth in the search engine optimization (SEO) field, it is that nothing remains the same for long. Strategies and techniques that produced results in the past may not be sufficient to maintain search visibility in ...
Few tools have captivated the digital marketing industry quite like social media. From their very first days, social media platforms like Facebook, Twitter, YouTube, and Pinterest have represented innovative approaches to online marketing, providing a wealth of resources for ...
For the search engine optimization (SEO) professional, there are literally hundreds of website performance metrics available. These metrics point to how a given website is doing in terms of audience attention, search engine placement, and many other factors. Not ...
