How to Utilize the Google Knowledge Graph for Your Brand or Business

How to Utilize the Google Knowledge Graph for Your Brand or Business

January 17, 2020

Since its beginning, Google and its eponymous search engine have had one goal: to provide users with accurate, relevant, and informative search results. The search platform has evolved over the years, with the company adding features and functionality. Today, ...

Growth at Google is Imminent with Pichai at the Lead

December 17, 2019

The news that co-founders Larry Page and Sergey Brin have stepped down in their leadership roles for Google and its parent company Alphabet has been known for some time. They announced that longtime Google CEO Sundar Pichai will be ...

Why Did Google’s Brilliant Founders Take a Step Down?

December 12, 2019

Google’s co-founders, Sergey Brin and Larry Page, have officially stepped down from their executive positions at Alphabet, Google’s parent company. But the announcement was merely a formality that many already knew had been coming down for months. In fact, ...

How Your Site Can be Ready to Adapt to Google’s Algorithm Updates

June 21, 2019

If there is one truth in the search engine optimization (SEO) field, it is that nothing remains the same for long. Strategies and techniques that produced results in the past may not be sufficient to maintain search visibility in ...

Insurance Marketing Tip and Google Chatter

January 5, 2017

This is just a heads up on a few Google updates, mobile friendly sites, recent web master conversations, website development choices, and noise about Google releasing updates. The bottom line is, it turns out Google did not release an ...

Search Engine Rules

January 2, 2017

Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...

Insurance SEO Tips for Google in 2016

December 17, 2015

This is a heads up for anyone that’s engaged in SEO and would like to be prepared in January 2016: Be ready when reviewing your web traffic, it just may take a dive along with the penguins above. There ...

Local SEO for Insurance Agents: An Introduction

November 17, 2014

Local SEO for Insurance Agents: An Introduction The way people have searched has evolved. From the original concept of the internet in 1962, this “Galactic Network” of interconnected computers has evolved into something more. As Google continued to grow, ...