A well-maintained, regularly updated company blog can do a lot of great things for your business’s online presence and overall branding. Consider this: Marketers who make their blog a priority are thirteen times more likely to have a positive ...
In the arena of online marketing for insurance agents, there is a strong relationship between marketing strategies and brand positioning. Unfortunately, digital marketers often overlook this critical relationship, focusing on performance metrics like conversion rate and lead generation rather ...
In several of our recent blog posts, we’ve discussed some of the most effective methods of content marketing. We’ve explored the building blocks of an effective content strategy as well as the specifics of writing for SEO and how ...
Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...
How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing, we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
