In the field of digital marketing, there are many different components of a marketing campaign that can influence discovery of a given site in search engines. Search engine optimization, or SEO, is comprised of hundreds of on- and off-page ...
The insurance industry is a dynamic marketplace, with new products and services being developed at a frantic pace. Economic drivers influence the industry, and in a strengthening economy, it is crucial for insurance agencies to market themselves efficiently. It ...
The goal of any digital marketing campaign is to generate leads. In online marketing for insurance agents, quality leads are the key to business growth. Quality leads improve conversion rates, or the concept of turning website visitors into paying ...
Search engine optimization (SEO) is the principle that dominates the digital marketing landscape. Positioning websites and related web properties to rank at or near the top of search engine results pages helps improve search visibility, driving traffic to a ...
This post was originally published on October 10, 2014. It was updated and republished on February 1, 2019. A common misconception among our clients is that a website is a one-and-done deal. They feel that once they’ve set up ...
In the world of digital marketing, there are many tools and tactics used to bring potential customers to a given website. What those customers do once they reach a specific page, however, is the make-or-break of digital marketing. Marketers ...
Over the past five years, the digital marketing landscape has shifted dramatically. What worked in years past is no longer sufficient in driving traffic to a given website. New tools, coupled with evolving search engine algorithms, have provided digital ...
You likely create a great deal of online content for your business. If you have a website, you will have pages of content about your business, your mission, your products and services, your team, and more. But the most ...
This post was originally published on December 10, 2014. It was updated and re-published on December 12, 2018. There has been a long-standing debate about the purpose that meta descriptions serve in your SEO strategy. Some say that they ...
This blog was originally published on November 26, 2014. It was updated and re-published on November 9, 2018. Think of all the times you signed up for something online. Maybe it was an email newsletter or online class. Maybe ...
