The Importance of an Effective Insurance Marketing Website (Part 2)

The Importance of an Effective Insurance Marketing Website (Part 2)

August 21, 2017

Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing,  we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...

Six Tips for Insurance Marketing Cold Calls

August 15, 2017

Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers.  According to my agency clients there are different schools of thought ...

Designing a Mobile-Friendly Insurance Web Site

August 7, 2017

Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...

How to Create an Effective Insurance Website in 2017

July 17, 2017

Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...

Insurance Marketing Ideas for 2017

July 7, 2017

Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...

Neilson Marketing Services: Taking Your Marketing Offline

June 23, 2017

Though digital marketing has seen an exponential growth in recent years, we advise that you round out your marketing strategy with a significant amount of offline marketing. In addition to bolstering your digital marketing efforts by an average of ...

Making the Most of Your Appointments

June 20, 2017

How many times have you heard this? “Uhmm, was it really a bad appointment or was it the lack of sales skill we sent out to see the prospect? What are the key ingredients of one sales representative over ...

Neilson Marketing Services: Helping You Develop a Strong Online Presence

June 6, 2017

In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...

Neilson Marketing Services: Providing the Data For the Best Leads

May 22, 2017

In the marketing world, data is key. If you are looking to expand your footprint, the best way to do so is by tracking down qualified leads. As Forbes says, in today’s marketing landscape, traffic is meaningless; instead, you ...

Neilson Marketing Services: Leader of Insurance Telemarketing for over Twenty-Five Years

May 8, 2017

Though social media, email, blogs, and digital marketing strategies have been on the rise in recent years, telemarketing still has its place in the marketing world. Part of the reason is the number of unique benefits it brings – ...