Telemarketing Insurance: A How-To Guide

Telemarketing Insurance: A How-To Guide

July 17, 2020

Telemarketing has been a staple of the sales sector for decades. Over time, this sales practice has evolved; no longer do telemarketers consult the Yellow Pages or industry directories and cold-call down the list. Today, advanced management systems and ...

Robocalls Land Insurance Telemarketing Companies $225 Million Fine

July 10, 2020

Communication is the foundation of marketing. Companies of every size and type use communication to tell stories, to share information, and to showcase products and services. Telemarketing is one of the most popular communication tools in the marketer’s arsenal, ...

Six Tips for Insurance Marketing Cold Calls

August 15, 2017

Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers.  According to my agency clients there are different schools of thought ...

Neilson Marketing Services: Leader of Insurance Telemarketing for over Twenty-Five Years

May 8, 2017

Though social media, email, blogs, and digital marketing strategies have been on the rise in recent years, telemarketing still has its place in the marketing world. Part of the reason is the number of unique benefits it brings – ...

Neilson Marketing Services: The Front-Runner of Insurance Marketing

February 1, 2017

While digital marketing has undoubtedly evolved over the past few years, it is important to remember other forms of marketing. Here at Neilson Marketing Services, we integrate up-to-date digital marketing strategies with more traditional marketing practices in order to ...

Definition of Telemarketing

March 24, 2016

telemarketing noun tele·mar·ket·ing  ˌte-lə-ˈmär-kə-tiŋ Simple Definition of Telemarketing:  The activity or job of selling goods or services by calling people on the telephone. First Known Telemarketing Definition: 1980 The above is a nearly 40-year-old definition of telemarketing by Webster’s, which in ...

Insurance Telemarketing Process & Budget

March 8, 2016

Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers.  It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...

How Insurance Agents Can Win in a Soft Market- Part 2

October 8, 2014

How Insurance Agents Can Win in a Soft Market- Part 2 As we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most profitable and successful insurance agencies.  What about email marketing? ...