Mobile usage continues to soar, with nearly 60% of global website traffic coming from mobile devices. For insurance professionals, optimizing your website for these on-the-go users is no longer an option — it’s a necessity. After all, your website ...
When it comes to marketing your insurance business, few factors matter more than a well-designed and optimized website. Some 75% of people judge a business based on its website, according to research from Stanford University. Potential customers have become ...
The digital marketing industry is one of continual evolution. Tools and techniques used by digital marketers have changed dramatically since the dawn of the World Wide Web; what used to work in the past may no longer produce positive ...
Over the past several years, we have fielded countless questions from clients and prospective clients regarding the Americans with Disabilities Act (ADA) and whether it extends from physical property to digital property. The answer is yes. Just like your ...
The insurance industry is a dynamic marketplace, with new products and services being developed at a frantic pace. Economic drivers influence the industry, and in a strengthening economy, it is crucial for insurance agencies to market themselves efficiently. It ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing, we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
