According to Deloitte’s Annual CMO Survey, marketing budgets are set to rise by 3.9% in 2023 and account for 13.6% of overall business expenditures. As marketing trends evolve, insurance agents and brokers must adjust their practices to remain competitive. This ...
This post was originally published on June 24, 2015. It was updated and re-published on January 7, 2019. Whether it’s a blog, eBook, social media post, website copy or email campaign, (well-written) content is essential to drive your business ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers. According to my agency clients there are different schools of thought ...
Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...
Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...
Though digital marketing has seen an exponential growth in recent years, we advise that you round out your marketing strategy with a significant amount of offline marketing. In addition to bolstering your digital marketing efforts by an average of ...
How many times have you heard this? “Uhmm, was it really a bad appointment or was it the lack of sales skill we sent out to see the prospect? What are the key ingredients of one sales representative over ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
In the marketing world, data is key. If you are looking to expand your footprint, the best way to do so is by tracking down qualified leads. As Forbes says, in today’s marketing landscape, traffic is meaningless; instead, you ...
