Digital technology has transformed the way people find services. In the past, if people needed to find an insurance agent, they’d use the Yellow Pages or get a recommendation from friends or family. That era is long gone. These days, ...
Google has rolled out its broad core update, and there are many factors that companies have to consider. Likewise, they must adjust their search engine optimization (SEO) strategies to pertain to this update. The broad core update is something ...
Since its beginning, Google and its eponymous search engine have had one goal: to provide users with accurate, relevant, and informative search results. The search platform has evolved over the years, with the company adding features and functionality. Today, ...
Online search has become a part of our everyday lives. Millions of people around the world use search engines like Google to discover the businesses and places near their geographic location each day. To ensure that these businesses can ...
Most of today’s business owners know that visibility in online searches is the key to attracting new customers. Regardless of business size or type, the principles of search engine optimization (SEO) can help improve a firm’s ability to be ...
Advertising is a key component of business growth. This vital aspect of digital marketing, when done efficiently, has the potential to provide a great return on investment while it helps to get your company’s message out to those who ...
For years, digital marketing teams and search engine optimization (SEO) professionals have struggled to find the best ways to get their content to rank highly in search results. An ever-changing digital landscape, coupled with continuous refinements of the search ...
Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
If there is one truth in the search engine optimization (SEO) field, it is that nothing remains the same for long. Strategies and techniques that produced results in the past may not be sufficient to maintain search visibility in ...
For the search engine optimization (SEO) professional, there are literally hundreds of website performance metrics available. These metrics point to how a given website is doing in terms of audience attention, search engine placement, and many other factors. Not ...
