Common Mistakes in Content Marketing

Common Mistakes in Content Marketing

October 12, 2018

In several of our recent blog posts, we’ve discussed some of the most effective methods of content marketing. We’ve explored the building blocks of an effective content strategy as well as the specifics of writing for SEO and how ...

How to Get Leads That Convert

September 21, 2018

In the field of digital marketing, the concept of conversion is at the heart of marketing efforts. Converting site visitors into actual customers should be the priority of digital marketing teams, allowing the organization to thrive even in competitive ...

Writing for SEO: Myths and Facts

September 7, 2018

Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...

If Your Site Isn’t Optimized for Mobile, Your Ranking Will Suffer

July 20, 2018

How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...

The Importance of an Effective Insurance Marketing Website (Part 2)

August 21, 2017

Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing,  we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...

Neilson Marketing Services: Helping You Develop a Strong Online Presence

June 6, 2017

In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...

How SEO Can Improve Your Video Content

April 5, 2017

Many of you are likely aware of how SEO functions in improving the performance of your websites or blog posts, but SEO is just as important when creating video content. Whether you’re looking to improve your ranking on search ...

Search Engine Rules

January 2, 2017

Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...

Insurance SEO Tips for Google in 2016

December 17, 2015

This is a heads up for anyone that’s engaged in SEO and would like to be prepared in January 2016: Be ready when reviewing your web traffic, it just may take a dive along with the penguins above. There ...

The Role Video Plays in Insurance Marketing

July 2, 2015

Pst! Hey, you! Yeah, you! The one watching the hilarious cat video on YouTube.  Did you know that videos can be used as an effective insurance marketing strategy? With all the silly pet pricks and ice bucket challenges, we’re ...