Social Media Marketing: How to Market the Hashtag on Twitter in 2020

Social Media Marketing: How to Market the Hashtag on Twitter in 2020

March 20, 2020

It is no secret that social media has revolutionized the digital landscape. Platforms like Facebook, Twitter, and YouTube have created cost-effective environments for companies to engage with customers. Twitter, in particular, represents a social media marketing bonanza, offering a ...

The Importance of Audience Targeting

February 28, 2020

Digital marketing can be expensive for any industry niche. To maximize the return on investment of marketing efforts, marketers must clearly define and understand audiences. Without this understanding, time and money are wasted, ultimately diluting even the most creative ...

How Instagram and SEO Can Work Together

November 22, 2019

Among Internet marketing strategies, few have revolutionized the digital marketing landscape quite like social media. Platforms like Facebook, Twitter, and YouTube have provided marketers with easy-to-use tools, allowing them to reach global audiences with a few clicks of the ...

Ways to Utilize Pinterest for Your Business

October 25, 2019

Social media platforms have revolutionized the digital marketing space. With a simple profile and a few clicks of the mouse, companies have the ability to reach a global audience. Platforms like Facebook, Twitter, and YouTube dominate in internet marketing ...

Your Business’s Facebook Page: The Right and Wrong Ways to Reach Out

September 27, 2019

Social media has revolutionized the digital marketing field. Platforms like Twitter, Pinterest, and Facebook offer tools for impactful internet marketing strategies, reaching new audiences for a fraction of the cost of traditional advertising outlets like print, radio, or television. ...

Tips to Improve Your Business’s Social Media Following (Without Buying Followers)

August 30, 2019

It is no secret that social media platforms like Facebook, Instagram, and Twitter have revolutionized digital marketing. These platforms allow anyone to reach a global audience with a few clicks of a mouse. Better yet, social media is cost-effective, ...

In 2019, What Are the Best Ways to Use Social Media for Your Business?

May 31, 2019

Few tools have captivated the digital marketing industry quite like social media. From their very first days, social media platforms like Facebook, Twitter, YouTube, and Pinterest have represented innovative approaches to online marketing, providing a wealth of resources for ...

The Importance of an Effective Insurance Marketing Website (Part 2)

August 21, 2017

Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing,  we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...

Neilson Marketing Services: Helping You Develop a Strong Online Presence

June 6, 2017

In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...

A Year in Review – 2016 Social Media Trends

November 30, 2016

If your business has a Facebook page, Twitter account, or LinkedIn profile, you’re ahead of the curve. Creating a Social Media Marketing presence is the first step in harnessing the immense power of these platforms and distinguishing yourself from ...