Telemarketing has been a staple of the sales sector for decades. Over time, this sales practice has evolved; no longer do telemarketers consult the Yellow Pages or industry directories and cold-call down the list. Today, advanced management systems and ...
Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers. According to my agency clients there are different schools of thought ...
Though social media, email, blogs, and digital marketing strategies have been on the rise in recent years, telemarketing still has its place in the marketing world. Part of the reason is the number of unique benefits it brings – ...
While digital marketing has undoubtedly evolved over the past few years, it is important to remember other forms of marketing. Here at Neilson Marketing Services, we integrate up-to-date digital marketing strategies with more traditional marketing practices in order to ...
telemarketing noun tele·mar·ket·ing ˌte-lə-ˈmär-kə-tiŋ Simple Definition of Telemarketing: The activity or job of selling goods or services by calling people on the telephone. First Known Telemarketing Definition: 1980 The above is a nearly 40-year-old definition of telemarketing by Webster’s, which in ...
Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers. It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...
As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as carriers compete for premium growth. Prices will fall as the excess of supply over demand increases. So what can you ...
