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The Role Video Plays in Insurance Marketing

Pst! Hey, you!

Yeah, you! The one watching the hilarious cat video on YouTube.  Did you know that videos can be used as an effective insurance marketing strategy?

With all the silly pet pricks and ice bucket challenges, we’re watching well over 160 billion hours of videos online a year.

In a world of ever changing ways to view content, brands and marketers are turning to video to promote their services and products. You too can use this visual medium to improve your marketing needs.

But first, it is vital to understand what Video SEO is.


The term “Video SEO” is used to describe optimizing video content for search engine traffic. To goal is to have your content appear in search engines as well as in the organic search results for major search engines – with traffic being directed back to your website.

It is also important that you understand how video marketing fits into the grand scheme of things.


This infographic reveals relevant statistics and facts for video trends in 2015.

  • Video is seen as one of the top three most effective social media marketing tactics.
  • 52 % of marketing professionals say video brings a higher return than any other form of content.
  • Using the word “video” in an e-mail subject line increases open rates by 19%.
  • 65% of viewers watch at least 75% of a video.
  • In 2017, 74% of all internet traffic will be video.

Video is an incredibly powerful marketing tool and is becoming more significant in an SEO world.


Written content is powerful, but never underestimate the significance of video content. FUN FACT: 90% of information transmitted to the human brain is visual. Also, landing pages with videos see average page conversions increase by around 86%.


There are three basic elements of video SEO that should be used in unison with content. Video title, video description, and metadata. Your title should incorporate keywords to show search engines what your video is about and why it is relevant.

Descriptions should follow the same principle and be filled with relevant keywords. The more descriptive you are, you better your chances of ranking.


Video is an influential internet marketing tool that can be easily integrated into any SEO strategy.

Start Changing Things Up

Think about where you want to be next year, in five years and even in 20 years as the insurance industry evolves. How will you get there? Do you have the agent resources in place? The talent? The strategies? Neilson Marketing Services can help you plan for tomorrow today. To learn more about our agent resources and products, contact Neilson today. Give us a call at 800.736.9741 or complete the form on this page. One of our account representatives will contact you to start making results happen.

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