Search engine optimization (SEO) is a critical part of the digital marketing landscape. SEO improves online visibility, helping customers find your agency quickly and effectively. In fact, this practice has become so important that an entire category of insurance SEO marketing has been developed around improving visibility in searches. If you are ready to take your insurance business to a new level, hiring an SEO professional can be a valuable investment. Choosing the right SEO provider is easier than ever before, thanks to our tips.
Why Hire an Insurance SEO Provider?
SEO is a complex group of principles and techniques designed to make websites discoverable in Google searches. It uses both on- and off-page factors to ensure good search rankings, which ultimately help your agency’s website stand out from the competition.
Although basic SEO can be done without professional help, a dedicated insurance SEO provider helps you to get the most from your SEO marketing budget. These professionals have the skills and experience needed to revamp your site or to tweak it in just such a way as to make it appear at or near the top of online searches. Advanced SEO provided by a third-party SEO team uses audience targeting, data analysis, and cutting-edge strategies to produce real results. Best of all, these professionals are adept at taking the right steps to help you grow your business.
Hiring an SEO Professional: Top Tips
Now that we have gained an understanding of the importance of SEO in growing an insurance marketing campaign – and fostering the growth of your business – how do you choose the right provider for your needs?
First, ask around. Word of mouth from industry partners or peers is the best way to identify SEO candidates. Honest reviews are a hallmark of quality from business owners just like you. An insurance SEO provider who has produced measurable results and offers the services you need will have great reviews from others in your industry.
Next, get an estimate. Any estimate simply will not do; you want to know more than how much the price. To help find the best insurance SEO marketing provider, ask:
- How much will a campaign cost?
- How long will the process take?
- What additional features and maintenance are included in the contract?
One aspect that is often overlooked in the initial evaluation of providers is what you can expect for your budget in terms of specific services. In other words, what is included in an SEO package? Ask for details – is local SEO included, or are there content creation and development services as part of the package?
Data is an essential component of any insurance SEO marketing campaign. Good SEO providers will collect and analyze data on site performance, user preferences, and search traffic. These factors are referred to as key performance indicators (KPIs), and include:
- Conversion rate – the number of site visitors who takes the next step in the purchasing journey.
- Lead generation – how many new customers the campaigns are attracting.
- Revenue generation – the monetary gains brought by the SEO campaign.
A good insurance SEO provider will be able to give you a clear picture of what data they collect, how they use it, and how it affects their processes.
Do Your Homework
Insurance SEO providers are easy to find on the web, but how do you really know they can do what they promise? The above tips will help you separate the good from the bad, but these tips are not the only tools you have at your disposal. One of the best ways to identify the best-in-class insurance SEO marketing team is to look for examples from their portfolios. This can reveal how the provider does the work, what metrics they evaluate, and how their efforts produce the desired results. Reviews can only tell you so much; looking at examples of the work insurance SEO providers have tackled helps you to select the very best for your agency’s needs.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
