Search engines are the gateway to the internet, and for insurance businesses, they’re the gateway to clients. Most of your prospective clients will begin their quest for insurance with a search engine query, so of course, it’s imperative that your website be one of the first to appear in the results. Achieving this might be easier said than done, though, if you aren’t intimately familiar with the most recent strategies for search engine optimization — or SEO. SEO strategies allow websites to achieve a higher ranking in results based on the use of keywords and other tools. One of the most effective insurance SEO strategies is keyword clustering. Read on if you’re wondering why use keyword clustering?
Write Content That Serves the Buyer
Keyword clustering refers to the practice of using an automated clustering tool to separate target search phrases into groups that are relevant to different pages on a company’s website. In addition to facilitating higher rankings in results, this strategy can be genuinely helpful to buyers by allowing them to discover content that’s directly relevant to their needs. As you gain an understanding of the data associated with certain keywords, you can also understand what exactly your prospective clients may be looking for — and ensure that they’ll find it on your website.
Increase Business Productivity
Keyword clustering isn’t just a way to reach more prospective clients. It’s also a way to hone in on a specific business strategy that can better serve your company’s productivity. You can do this by more effectively aligning your internal marketing teams with a unified goal. SEO and content creation teams can work collaboratively to develop strategies based on keyword clustering.
Create a Plan for Your Content
As marketing teams work together, a clear plan should emerge for the content you’re creating. When it’s done correctly, keyword clustering can facilitate content repurposing and support social media, email, and PR campaigns, too. All of these mediums should be unified by a clear plan for the rollout and engagement of your content. This is especially important for insurance agencies that rely on organic online leads from prospective clients. A content plan can make the difference between a click and a client.
Boost Your Visibility in Searches
How do I use keyword clustering to boost traffic to my site? Of course, the foremost objective of a keyword clustering campaign is to boost an insurance company’s rankings in search engine results. Luckily, it’s an incredibly effective way to do so — especially when used in conjunction with other SEO strategies such as backlinks, metadata, and user experience optimization. The best strategy, then, is a collaborative approach that utilizes multiple techniques. Use keyword clustering to boost the visibility of your content and your company.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
