Though social media, email, blogs, and digital marketing strategies have been on the rise in recent years, telemarketing still has its place in the marketing world. Part of the reason is the number of unique benefits it brings – benefits such as quantifiable results, the ability to reach a wider audience, cost efficiency, more qualified leads, and a way to immediately understand your potential clients’ interest in your product. As LinkedIn states, people buy from people, and the personal conversations in telemarketing campaigns feel more intimate and have more of an impact than words on a screen.
To develop an effective insurance telemarketing campaign, you need to understand the insurance business. We have been in the business for over twenty-five years, and we understand the industry and how it develops. With this knowledge, we provide personalized solutions for a number of stakeholders within the industry.
Our insurance carrier telemarketing services are designed to help insurance carriers to build their agency workforce, expand their footprint, and increase their reach and market share in their targeted niche markets. We do this by providing qualified, relevant leads and new agency appointment opportunities that match your carrier’s geographic reach and any other criteria you may have. By compiling a targeted list of agency prospects, calling them representing your company brand, and discussing the relevant data points, we will save you and valuable time while ensuring that you have the most promising leads going forward.
If your carrier only distributes through MGAs, we are more than happy to provide you with a customized MGA list to further align your firm with your business goals. Our telemarketing team will provide you with critical data to keep you in the loop about which accounts are coming up for the renewal, and you will be able to get in on the proposal process as quickly as possible. After speaking with the accounts, we will provide you with:
- X-dates by line of business,
- The name of the insured’s decision-maker,
- The name of the agency controlling the account,
- The producer’s email address and cell phone number.
Once you have this information, you will be able to call agents, brokers, and more to kick-start the renewal and proposal process.
One of the most difficult parts of the business is turning prospects or one-policy customers into consistent, well-rounded clients. Our telemarketing team begins with a targeted business list that we continually manage and update over an extended period of time. We reach out to leads on that list and top it off with leads generated from online marketing, SEO, social media, and blogging in order to ensure that you are getting as many leads as you can. As an added benefit, everything we do follows Best Practices and is monitored, tracked, and completely available for you to view on our Dashboard.
The qualified leads we provide include the agency decision-maker (and their email), the agency size (to distinguish between premium written and commission income), the number of employees, the split of personal and commercial lines business, the agency management system, and carrier partners. These leads will help you to break away from the crowd, maximize the efficiency of your agency prospecting process, and speak directly to decision-makers about what you can offer them. We are also able to help vendors who are looking for M&A opportunities.
About Neilson Marketing
Since 1988, Neilson Marketing has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (800) 736-9741, to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!